Catwalk-bold colours. Understated neutrals in classic shades. Subtle shimmer, or dark edgy smokes. It's all in the eyes. Get eyeshadow ideas and tutorials to curate your own look. Our eyeshadow primer and palettes give you all the colours to create with formulas that blend and stay true as long as your look is on.

  • Eye Shadow
    • All
    • Benefit
      • Blendable
      • Fast Drying
      • Highlighting
      • Long Wearing
      • Priming
      • Waterproof
    • Brand
      • Expert Wear®
      • Eyestudio®
      • Eyestudio® ColorTattoo®
      • Master Prime®
      • The 24K Nudes?
      • The Blushed Nudes®
      • The Nudes
      • The Rock Nudes?
    • Coverage
      • Full
    • Finish
      • High Shine
      • Illuminating
      • Matte
      • Metallic
      • Natural
      • Pearl
      • Satin
      • Sheer
      • Shimmer
    • Form
      • Cream
      • Cream-to-Powder
      • Liquid
      • Pressed Shadow
      • Stick



A fresh take on a classic eyeshadow palette, these pigmented shades offer endless possibilities.


From subtle shimmers to dark smokey shadows, Maybelline has a complete selection of eyeshadows to create your unique look. Whether you want a bold look with an edgy rock’n roll feel or a more natural eye makeup look, we have the right palette for you. Find the perfect eye makeup for brown eyes, blue eyes or green eyes with our large selection of eyeshadow palettes. For the makeup enthusiasts out there, get easy eye makeup tutorials to curate your own look. Get that intense look by finishing your makeup routine with our long hold liquid eyeliner and our volumizing mascara.

How to Apply Eyeshadow on Eyes

From a smokey and smoldering to a natural and simple eyeshadow look, Maybelline New York has the perfect eyeshadow palette for you. Follow this easy eyeshadow tutorial for a fabulous eye look and different eyeshadow ideas.

Step 1: For a smoother eyeshadow application and a more durable look, start by priming and setting your lids.

Step 2: Deciding which palette to use will depend on the look you want to achieve. Going for darker shades such as the ones in the SODA POP EYESHADOW PALETTE will allow you to create the perfect smoky eye makeup. Apply these tones both on the lid and along the lower lash line. Mix it up by using a deep maroon or a navy blue instead of black or grey. Remember to always blend with the best eyeshadow brushes to avoid harsh lines and to create a flawless look.

For a more natural look, nude tones will always be the way to go. From rose gold to earthier tones, there is a nude tone for everybody. Choose at least three eyeshadows in contrasting colours. Start with the darker eyeshadow shade in the crease as a transition colour and in lower lash line; and a lighter, more neutral colour on the whole lid to create some contrast. Do not forget to highlight the inner corner to brighten up your whole look. If you want more of a sparkle, just apply a little glitter eyeshadow right in the centre of the lid.

Step 3: Finish any eye makeup look with the right mascara.

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