It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of colour. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.
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Our fans can’t stop talking about our award-winning Lash Sensational Classic mascara. The unique formula and exclusive fanning brush lets you reveal layers upon layers of sensational lashes
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Discover exclusive eye makeup tutorials with Maybelline New York that will help you achieve stunning makeup looks. From a sultry smokey eye tutorial for a night out, to a natural eye makeup look for every day, effortlessly transform your complexion with Maybelline New York.
Step up your brow game with Maybelline New York eyebrow makeup. As the frames of your eyes, your eyebrows are more important now than ever. Learn how to create naturally filled brows or fully defined brows. Enhance, shape and add edge to your makeup look with brow pencils, brow mascaras and brow palettes.
Not sure about the difference between gel liner , liquid liner and pencil liner? If precision is what you are aiming for, go for a liquid liner. If you are drawn to bold and thick cat eyes, opt for a dark gel liner. Finally, for a smudge blend, go with a pencil liner.
Discover the latest eyeshadow trends with Maybelline New York, from blushed nudes to iridescent metals. Use Maybelline New York eyeshadow palettes to create monochromatic eye makeup looks.
Maybelline New York has the answer to all your lengthening, volumizing, thickening and waterproof mascara desires. Find mascaras with amazing formulas to open up your eyes and give you enviable, luscious lashes.
How to Do Eye Makeup
Doing your eye makeup first will give you the perfect advantage when applying the rest of your makeup; that way, you can fix any mistakes along the way.
Step 1: Starting with your eyebrows is the way to go to achieve the perfect eye look. Frame your face by defining your brows with Maybelline's different eyebrow makeup products. Define and fill in your brows with BROW PRECISE® MICRO PENCIL eyebrow pencil, topping it all off with TATTOOSTUDIO™ BROW POMADE for a more durable look.
Step 2: Select your favourite Maybelline eyeshadow palette and choose at least three eyeshadows in contrasting colours, using the medium tone as a transition colour in the crease and lower lash line; the darker colour in the outer corner; and the sparklier colour in the lid and inner corner.
Step 3: Finish off your eye makeup with the best Maybelline mascara. Maybelline's broad selection of mascaras are made to fit for any occasion. Choose LASH SENSATIONAL® WATERPROOF MASCARA for a long-lasting look or VOLUM' EXPRESS® THE COLOSSAL® volumizing mascara for a fuller, more dramatic look.
Spice up your eye makeup with a flawless wing, using Maybelline's intense eyeliners, such as EYESTUDIO® MASTER PRECISE® ALL DAY LIQUID EYELINER. For a more natural eye makeup, defined eyebrows and some mascara will go a long way.
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